Burberry, a british luxury fashion brand, distributing clothing for women, men and kids, fashion accessories, fragrances, sunglasses, and cosmetics.
I think most of the people are like me, when talking about Burberry, the first thought will be their most famous product trench coat, which was designed by the founder Thomas Burberry.
In 1856, 21-year-old Thomas Burberry started Burberry, a former draper’s apprentice, opened his own store in Basingstoke, Hampshire, England.
By 1870, the business had established itself by focusing on the development of outdoors wear.
In 1880, Burberry invented “Gabardine”, water-resistant yet breathable fabric. In 1888, Buberry got the patent for “Gabardine”.
In 1911 they became the outfitters for Roald Amundsen,the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica.
In 1914, Burberry was commissioned by the War Office to adapt its officer’s coat to suit the conditions of contemporary warfare.
After the war, the trench coat became popular with big stars and also with regular people. Big star were like Audrey Hepburn ,Humphrey Bogart, Ingrid Bergman.The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.
“Burberry” was the original name, but then the company soon switched to using the name “Burberrys”, after so many customers from around the world began calling it “Burberrys of London”. This name is still visible on many older Burberry products.
In May 2001, Christopher Bailey joined Burberry as creative director. Christopher Bailey was born in Yorkshire, the son of a carpenter and a window dresser for Marks and Spencer.He graduated from the Royal College of Art with a master degree in 1994 and later received an honorary fellowship from the College in 2004.
Small tips: Burberry operates under 3 sub-brands:
1.Burberry Prorsum – “Prorsum” is a latin word, means forwards. Luxury collection of Burberry. Style inspired by runway shows, providing the design inspiration for the brand.
2.Burberry London – style is for people wearing on weekdays for work.
3.Burberry Brit – Burberry’s most casual collection, for people who wear on weekends.
If you are thinking buy one trench coat, then I definitely recommend you Burberry, classic, never will be out of date, no matter what when you 18 or 80, you always will be chic as todays’.