From 2004 Karl Lagerfeld X H&M to 2014 Alexander Wang X H&M, H&M have been cooperating with big fashion designers for 10 years.
This year H&M will cooperate with Balmain. The current designer of Balmain is Olivier Rousteing, 29 years old, the youngest designer H&M ever cooperated with. Olivier Rousteing said he was waiting in line to buy H&M joint series 10 years ago, so he understand very much what the people think while they waiting to buy H&M joint series.
For most of the people who don’t have so much money to spend on the designer clothes and still want try their clothes, H&M joint series is the great chance.
Today let me simply introduce H&M joint series for the past 10 years.
2004 Karl Lagerfeld X H&M
Karl Lagerfeld was the first fashion designer to cooperate with fast fashion brand H&M, the idea was everybody can wear Karl Lagerfeld.This series had 30 products and sold out in less than one hour.
2005 Stella McCartney X H&M
The second H&M joint series chose british designer Stella McCartney, the advertising was super model Kate Moss, but during campaign period, Kate Moss took drugs, this news affected H&M with the sales.
2006 Viktor & Rolf X H&M
Holland designers Viktor Horsting and Rolf Snoeren were the first designers to have wedding series with H&M. This series total released 1000 pieces. The price was around 350 US dollars. The clerks in H&M had to put extra security line to keep the crazy customers in order.
2007 Roberto Cavalli X H&M
Roberto Cavalli with H&M, the theme was big party. This series was the most expensive H&M joint series. It was full of leopard, zebra and bling bling elements. The advertisements was taken in Cavallis’ villa in Florence. The photographer was Terry Richardson.
2008 Comme des Garçons X H&M
In 2008,H&M was the first time to cooperate with Asia designer Comme des Garcons, the series was around with dots. It released in Tokyo first then sold to the rest H&M stores of the world.It was very successful. Except clothes, Commedes Garcons also especially designed one neutral perfume for H&M.
2009 Matthew Williamson X H&M
Matthew Williamson graduated from Saint Martins.He is famous for using colors. In this joint series the products were full of different beautiful colors and fantastic cut.
2010 Lanvin × H&M
If you know a little bit about Lanvin, then you definitely know it cost a lot to have one piece of Lanvin. So having one Lanvin with low price is almost impossible. So Lanvin × H&M was extremely popular. Lanvin’s designer Alber Elbaz said “it wasn’t Lanvin come to people, it was H&M come to high class fashion.”No matter what this joint series make people even crazy about H&M joint series.
2011 Versace X H&M
Versace for H&M was the most successful joint series. Before it released, Versace put H&M logo on their website, it was the first time Versace put one fast fashion brand on their website. So Versace showed a lot respect for this joint series. And it turns out the results was quite good.
2012 Maison Martin Margiela X H&M
In 2012 H&M cooperated with Maison Martin Margiela this time. The most amazing about this series was their way of marketing. Both Maison Martin Margiela and H&M took silent Manifesto in Paris, Düsseldorf, Hong Kong, Singapore, San Franciso. Total 8 cities.
2013 IsabelMarant X H&M
This series maybe wasn’t that much marketed. But the designer Isabel Marant combined with the most popular elements of the brand in the past years. The idea was let everyone can wear big brand. So almost each product of this series was very classic.
2014 Alexander Wang X H&M
This series had a lot of sports elements. Before it was released, stars like Rihanna and some other big stars already wore Alexander Wang X H&M’s tights. But Alexander Wang said he very seldom going to gym and have exercises.
If you ask me how to describe H&M joint series, I will reply to you “first class design, second class material and the third class price is the most suitable description.” Before you need to pay thousands to buy one big brand clothes, but now just hundreds , 10% of the original price can have it. Don’t you feel exercited when you just thinking about it?
So if you wasn’t able to get one H&M joint series last time, hope you won’t miss it this year. Balmain X H&M 2015 will release in November 5.
(This post is just to provide information about H&M’s joint series, if you are the owner of these photos and don’t want me to use them here, please send me an e-mail firstname.lastname@example.org and they will be removed right away.)