Lego, these brilliant bricks are recognized by everyone in the world. From the danish leg godt meaning “play well”.
I asked myself why I love Lego, I think the biggest reason is that it’s simple. Anyone can put the bricks together and create something. And with all things, Lego can get very complicated with sets.
Secondly Lego is such thing as an outdated piece. Like my husband’s set are still fitting our two small sons after more than 35 years passed. And I’m already planning to save the Lego bricks well for my future grandchildren.
Thirdly Lego can build up anything, it never will run out of ideas of what to make unless you lose the inspiration for life. It encourages the development of the ability to create or generate ideas.
Fourthly Lego is not only for children but also for adults. For me, sitting down and build Lego is a very relaxing thing. It can make me put down the phones, only focus on one thing. It’s too precious can empty your brain for a while in current informative world.
Fifthly Lego conform to the nature of the child to destroy something especially boys. But with Lego, the need to break something in order to make something better. In my personal opinion if preservation rather than destruction that makes it less fun, less imagination.
Lego is playing, designing, building, wrecking it and doing it again. Each individual creates something that is different from the other. There’s no same leaf in the world, and the same way as Lego, each time when we build something, it never will be the same, it’s always coming up new.
Lego has been strong for more than 60 years and it still will continue. So it really very hard to say what improvement Lego need.
First of all Lego’s price in China is not cheap, some sets are really expensive. Still quite a lot of the consumers need think about it before decide to buy. Based in Lego currently has the factory in China, is it possible to consider repricing. I believe all of the parents do not hesitate to buy a real good toy for their children, but if the price is not affordable, then in China it contributed to the cottage Lego market.
Secondly can the plastic bag make it easier to open? Each time when open the bag always need violence or need go get a scissors. It’s a very small thing. But I think when you can’t wait to build up your new Lego things, you will smooth when the bags in front of you are so easy to open.
Thirdly can Lego have more Lego land in China, the size don’t need to be very big. As long as it offer the children a comfortable nice place to experience with Lego. I think if from the beginning let the children get to know what is Lego, they actually will understand and recognize the difference between real Lego and other cottage Lego.
Fourthly can Lego have more crossover corporations like fashion clothing brand? Like i bought 3 Lego T shirts from Uniqlo*Lego joint series for myself and my two sons. They are very happy to see the Lego they usually play is on the clothes they are wearing now. And for all of the Lego fans, it’s no doubt that we want collect all of the Lego related products especially if it even can be used daily.