Carrefour, in French means “crossroads”. It has been 20 years since it opened in Shanghai in 1996. When the first Carrefour opened in Jinqiao of Shanghai, everyone is treated as a big event, like when people meet is no longer have you eaten but have you ever been to Carrefour?
The first time I went to the Carrefour, I remember it very clearly. Although I have been to some of the Chinese supermarkets before, but the scale and arrangement are different from the experience of Carrefour. In addition to the traditional market, except the advantages of local vegetable or fruits, trying to find some foreign ingredients is almost impossible that time. So the French supermarket giant Carrefour came gave the Shanghai people a powerful shock.
Although now the large supermarket is no longer fresh, but had to admit that because some foreign large supermarkets like Carrefour settled in China so that we have a different shopping experience. Several rows of orderly shopping carts by the entrance of the supermarket let us relax shopping. Maybe you don’t know in the past shopping is either our own shopping bag or a small shopping basket. If bought a lot of stuff the basket is too heavy to carry. With the shopping cart, just put anything we want in the cart, very cool. In addition, there is a seat in front of the cart with a family to put the child on the seat, if the child big enough can also sit directly in the cart, it is really very convenient!
Carrefour supermarket the product classification is very clear. Infant, kitchen, laundry, office, from the low price to high grade of various brands is very clear. Now imported food in Shanghai is not surprising, but couple of years ago only in such as Carrefour supermarket can buy imported foods of various countries. Even Now, compared to other supermarkets, Carrefour the imported food is quite complete. Like all features of products in Carrefour are available, like Korean pickled cabbage, grapefruit tea, seaweed, Italy pasta, tomato sauce and meat sauce, Japanese barbecue sauce, German beer, Swiss Belgian chocolate. Although the price is not cheap, but only to see these products let me had a certain understanding of the foreign food culture.
In the fresh area of Carrefour, many of the older generation of Shanghai people feel that there vegetables not as fresh as in local food market. Although me personally love the local traditional market, but fresh vegetable District of Carrefour did not have the strong smell like the traditional market, the environment is much cleaner. All kinds of fruits and vegetables do not ask prices clearly, how much we need just take into the bag and weigh it on the line.
Carrefour promotions also quite a lot, like the Masterchef series one yuan to buy one knife I took a kitchen knife and a big meat cleaver. A variety of different activities are quite affordable, Shanghai people pay attention to the benefits. If the promotion purchase is useful and good price, then people are willing to come, naturally bound to automatically become a member.
Almost all of the Carrefour supermarkets also have a lot of food and beverage stores, eat or drink something are very convenient. Carrefour supermarket parking is free, so in the weekend, parking is not very convenient with so much crowded.
Over the past 20 years, the Shanghai supermarket is changing a lot, some have opened and closed soon, some the price is too high not close to the most people, some species are not complete, Carrefour may not be the best, but for the price of products is one of the most suitable environment. If suitable then it’s just right.