Although this summer has passed, but early autumn in Shanghai the weather is still a bit hot. When it comes to summer, there is no cold ice cream in the summer is not complete.
In Shanghai the price of the ice cream price cheap like 1-2 yuan, expensive to buy a single ball in Haagen Dazs can cost up to 70 yuan.
Haagen Dazs ice cream brand is a myth, the Haagen Dazs creator Reuben Mattus insisted on using the most pure natural raw materials. It gave me a very deep impression. I remember when I was still a little girl sitting in front of the TV after dinner, the advertising words from Haagen Dazs “if you love her, take her to Haagen-Dazs. ” This advertisement almost can be called one of the standards to verify love that time. Almost each girl dreaming of one day someone will take her to eat Haagen Dazs ice cream.
Definitely Haagen Dazs might be your favorite ice cream spot today. But you may not know that the people of Shanghai have their own ” Haagen Dazs”. It is a small brick of vanilla ice cream from Shanghai dairy brand Bright. It was once all that people wished for in summer. The locals called it ” Zhong Bing Zhuan” (Middle ice cube). It’s wrapped in a dark blue paper box and a sheet of thin wax paper, the treat was sold in 1950 and is still around 2 rmb today. Guess inflation doesn’t get to everything. It was very popular to mix this Bright ice cream with everything from strawberries to Sprite to biscuit, it all taste delicious and take the edge of Shanghai’s summer heat.
I feel the taste is very similar to Haagen Dazs’s vanilla ice cream. At that time Shanghai people do not know the existence of Haagen dazs. A child can eat a brick of Bright brand ice cream was the happiest thing in summer.
I remember I always liked to peel the box, use a small spoon to dig ice cream, taste sweet and thick, dig to the end, before throw away the wax paper still need the tongue to lick the paper carefully until no milk taste left at all.
Now, in retrospect, if I could eat Bright ice cream or Haagen Dazs easily, my childhood memory might not be so sweet.
If you are interested in trying Bright ice cream, you can find it in any small convenient store in Shanghai like Kedi, Familymart, C store or any other big market. It’s just very easy to find it. Try it, you will like it.