A lot people asked me to write down a little bit about the brand Kero which I posted my black leather backpack many times on my blog. So today here comes the little piece about Kero.
The company KERO has a long and solid history. Yrjö Kero founded the company in 1929 together with Karl Wälivaara and he made the company prosperous and lay the foundation for the corporate culture that still lives on in the small community called Sattajärvi (around 2 mil south of Pajala in Swedish Torne Valley.) Yrjö started the business with a tannery in 1929 and in the 1950s expanded with shoemaking. In 2005 the company was awarded in a tannery operations (Kero Leather AB) and a shoe manufacturing operations (Kero AB).
Today it’s three partners from three different families, Emma Kero, Erik Kero, Per-Enok Kero. But still the same Kero family that owns the Kero AB.
The business Concept is “To offer unique handicraft products of natural materials with high quality, safe and fast delivery.” About Kero, the nice thing is their vision is to reach out to the customer and to create a two-way communication and work actively to receive ideas and feedback from the customers about improvements for both the business and products.
And let’s study a little bit about the place where Kero company located, Sattajärvi …
When forest land opens up and the village spreads out on the plus side of the road. Here lies the newly built houses mixed with old traditional Norrland farms.
In the village live around 350 people, many new residents and almost half are children. In winter, you can stop and listen enough to hear facilitate quick steps and voices from the playground where kids play icehockey on the newly fallen snow.
Years of focused development have given a skin that breathes and gives a special feeling. The skin is not only soft and smooth, it is also beautiful to look at and smell good. It has extraordinary plasticity and especially durable.
The leather is naturally tanned which means it is not allergenic. Tanning leather is an old tradition and one of the oldest professions there is. Since ancient times, people have been using leather and skins for clothing and shoes. The method is difficult to simplify. So all the work is done by hand. It is a craft but also a science because it basically involves chemical processes. Kero products are strong and durable. And the thin and smooth skin with little stretching effect will let you feel they are worth the money spent.