Today I’m wearing a Burberry Blue Label jeans jacket, t-shirt and shirt are from Monki. The sneakers are New Balance and my pants are Superdry.
I can guarantee a lot of people think Superbrand is a Japanese brand from the first look. Because their logo has Japanese signs. But I have to tell you, Superdry is a British brand, 100 percent! Why the logo mix Japanese is because the designers’ one trip to Tokyo, so combined with a lot of Tokyo street style.
Superdry started in 2003 and its casual but high quality so is very popular with the stars. Like David Beckham and Jude Law are big fans of Superdry.
Actually in the casual wear market, it is very tough. But Superdry with its excellent fabric, personalized look， retrospective effect and cool young street style makes it very competitive especially very popular with the young people.