One of my favorite brands in fashion is Uniqlo. Uniqlo Co., Ltd. is a Japanese company that manufactures and retails casual wear clothing, founded in 1949 and based in Ube, Yamaguchi, Japan. The main headquarters is now in Tokyo, Japan. It became a subsidiary of Fast Retailing Co., Ltd. in 2005 and now operated in other countries in the world, totaling of around 1400 branches worldwide; more than 700 is in Japan. It is also listed in the first section of the Tokyo Stock Exchange.
Uniqlo’s founding name was Ogori Shōji and during its first years, the company offers men’s clothing until it opened their first unisex casual wear shop located in Hiroshima in 1984. In 1994 there were already 100 Uniqlo retailing stores in Japan. The company then started producing their own products and outsourced labor in cheap factories in China. In 2001, the company began its overseas ventures in China followed in England until such time when Uniqlo penetrated U.S, South Korea, Hong Kong and other Asian countries. It also reached the fashion retailing market in Australia, Canada, Russia and other European countries.
The company indeed reached a tremendous height of success as it continues to produce trendy clothing to supply the demand of the newer generation. It captured the approval of the clothing industry and became known for its competitive prices and quality. There are also some sporting events where the brand proudly produced the uniforms and known more by consumers. They also collaborated with other labels and brand for the purpose of effective advertising and created and joined some projects and events for the company’s further expansion and success.
Tadashi Yanai stands as the current CEO of the company while Takahiro Wakabayashi is the Senior Vice President. By 2020, the company aims to produce a 5 trillion yen worth of group sales which means that their goal is to become the biggest Specialty retailer of Private label Apparel in the world.